Sasha Alexander is a prolific and fresh self-taught photographer, originally from Saint-Petersburg. London helped him to get on his feet, raise and grow, and almost break away from the corporate circle of modern mechanical society. After University graduation in business, he found it very difficult to follow a corporate route, despite the pressures from society of ‘getting ahead’ in this life.
‘I took a step back to reflect on what is important in this life, in my life: as we only get one chance at our existence, it is fundamental to spend it, in the way in which we choose. Before life ambitions, we put survival as the main objective and the needs of shelter, food, social presence: the essentials. But we are the creators of our own future, the paths we choose will not always be easy, but by winning small life battles we can enjoy what we have created.'